Harvard Business Review on Strategic Alliances (Harvard Business Review) (Taschenbuch)
von Gary Hamel, Yves L. Doz, C. K. Prahalad, Harvey C. Fruehauf


 
Synopsis:
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

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